Animated GIFs are mute looping moving image files that are made frequently from existing film and video content, frequently used as ‘reaction gifs‘ to communicate emotional responses between users of social media. The aim of making a good animated GIF is to make a perfect loop. This is not always easy to do and I find loops that are less than perfect slightly disappointing. You can try manipulating the sequence using speed and reverse to make it loop more smoothly and perfectly, but it is not always possible to achieve a seamless loop effect. Neither is it always possible to produce something that is interesting or attention-grabbing, and the animated GIFs generated from We of the West Riding and presented here are offer a range of imperfection and (dis)interest. The source film was not rich in providing opportunities for animated GIF-making. But I love the endless looping of animated GIFs, whatever the quality.